DANJYO HIYOJI is a fashion company that specializes in the ready-to-wear category. Founded in 2009 by Dana Maulana and Liza Masitha, the label focuses on providing strong and realistic fashion items for both men and women. The name DANJYO HIYOJI was taken from the Japanese word “Danjyo” meaning Unisex. By seeking inspiration from the young generation, we explore individuality and modernity through creating chic and flattering collections for style-savvy individuals.
Crowned with numerous titles – ”The Most Innovative Local Brand” at the 2009 Cleo Indonesia Fashion Award, “Label of the Year” at the 2010 ELLE Indonesia Magazine and 2012 Instyle Indonesia Magazine Award, 2016 Men’s Health Awards, and 2017 Kuningan City Ikonography Award – DANJYO HIYOJI has since been raised as one of the widely-known local brands in the fashion scenes of Jakarta.
DANJYO HIYOJI’s ultimate goal is to strive as a modern, local fast-fashion retailer that caters to both young men and women who will proudly wear our product and feel like they are a part of us. Our mission to strengthen the brand is progressively being done through growing the sales and creating a movement that is fresh and relatable to the young generation.